"I want you to know that whatever I have accomplished in life I have paid for it by much thought and hard work. If there is any easy way I haven't found it. If you expect to build up a successful business, you must make up your mind to work and work hard. My advice to every one expecting to go into business is to hit often and hit hard; in other words, strike with all your might." - Madam C.J. Walker

As a pioneer of the modern cosmetics  industry—along with women like Helen Rubenstein and Elizabeth Arden—Madam Walker created direct sales marketing schemes, promotional campaigns and distribution strategies as innovative as those of any entrepreneur of her time. Her business sense and aggressive training and traveling helped spread her story and her product, bringing African-American women out of the wash tub and into the sales force.*

Walker's strategies for success in life and business were captured by her great great granddaughter, A'Lelia Bundles in On Her Own Ground: The Life & Times of Madam C.J. Walker. A'Lelia Bundles—an Emmy Award-winning network television news producer is a former ABC News Washington Deputy Bureau Chief and former Director of Talent Development for ABC News in Washington and New York. Widely considered an authority of the life of her great great grandmother, Madam C.J. Walker, she is the author of numerous essays, articles and encyclopedia entries about Madam C. J. Walker and her young-adult biography , Madam C. J. Walker: Entrepreneur, won an American Book Award. She lives in Washington, DC, and currently is at work on a biography of her great-grandmother A'Lelia Walker.

Remarks will cover:

• Walker's Timeless Strategies for Success
• Walker's Philosophy on Business & Community

Click here to purchase a copy of On Her Own Ground.

*written by A'Lelia Bundles for source please click here.